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Ethna Design Studio & Boutique


Ethna Design Studio and Boutique is a clothing store primarily offering Indian and Ethnic wear. We sell a wide range of ethnic dress materials, ready made outfits and accessories. Our fabrics are hand picked and we are proud to say that all our garments are made in India. 

My Journey

Hello! I am Jyothi Lakshmi, the owner of Ethna Design Studio and Boutique, formerly known as Ethna. I started my business with an investment of just Rs.1000 in the year 2004, in order to financially support my family. I started selling Bandini Sarees and dress materials from home while also working as a full-time preprimary teacher. I soon realised that designing and growing this business had become my dream. While I loved my job as a teacher, I also felt that I belonged in the world of business and fashion. It was a difficult decision to make- parting with a job I had done for 12 years. However, I felt I wouldn't do justice to my students and the Nobel profession if I weren't to give my 100 percent..and so I changed fields! 

I enrolled on a fashion designing course and successfully completed the same, post which I registered my studio and started my journey as an entrepreneur. I have been running my boutique for a little over a decade now and have thoroughly enjoyed the ride with all the downhills and rainbows! I have now decided to take my store online and offer our wonderful collection to a wider market. 

If you've found your way up to this sentence, I just want to let you know that you are awesome! It's because of people like you, I get to do what I love to do. Happy Shopping with Us! 


+91 9845898733



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